Solutions that Work in 3 Steps 

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Map - Information you can trust.

We start with EXPERTS.

  • Best and fastest way to test assumptions and determine design criteria.

  • Informs, energizes and aligns stakeholders.

  • Creates a detailed understanding of the context within which the solution must work.

Model - A strategy guaranteed to win.

We quantitatively assess to predict where the strategy specifically needs to focus to succeed.

  • Translate the map into 50-130 variables (specific needs).

  • Rate needs in terms of importance and satisfaction to determine the top 5-10 most important unmet needs.

  • Focuses design requirements on satisfying end users' most important, unmet needs.

Design - A solution end users grasp with enthusiasm.

A great solution won’t work if people won’t use it. The solution needs to be “people-perfect.”

  • Solution Design Workshops facilitate the project team through a people-centered design process to a people-perfect solution.

  • Design an end user experience from beginning to end so the solution is much more than a transactional event, product, or service.

  • Leverage the context and environment in which end users will adopt the solution to make the change easy and intuitive.

People Architects goes beyond traditional marketing and assessment research. We start with EXPERTS. We focus on PERFORMANCE.  Our approach is grounded in Action Research: a powerful methodology human development professionals have refined since the 1940s to energize teams in tackling practical, immediate problems.  Look at the energy and focus with this international group of physicians designing a new medical device! Action Research not only gets more powerful information, it pays attention to what participants care about most in the process.  Think about how little energy you had with the last survey, interview or focus group you participated in. Map+Model+Design energizes participants as co-creators thought the solution design process. Amazing things happen starting with the very first meeting.

People Architects goes beyond traditional marketing and assessment research. We start with EXPERTS. We focus on PERFORMANCE.

Our approach is grounded in Action Research: a powerful methodology human development professionals have refined since the 1940s to energize teams in tackling practical, immediate problems.

Look at the energy and focus with this international group of physicians designing a new medical device! Action Research not only gets more powerful information, it pays attention to what participants care about most in the process.

Think about how little energy you had with the last survey, interview or focus group you participated in. Map+Model+Design energizes participants as co-creators thought the solution design process. Amazing things happen starting with the very first meeting.